Nike was original founded in 1972. It is a public limited company due to which it is able to raise more capital for further expansion. The lucky person who initially founded the giant company was William J. Bill Bowerman, Phillip H. Knight. The head quarters of the company are located in Oregon near Beaverton in the United States of America. This popular company serves the entire world and no one is left unaware of this big brand name. The high level management has played a great part in taking this company to such a height. They have worked day and night and come up with strategies to improve their reputation through their consumer service program. The chairman of Nike, Phillip H. Knight and the chief executive officer and the president of this firm, Mark Parker, both believe that if the good will of the firm will go up, its sales and profits will be pushed up automatically. This kind of attitude has taken Nike to a very unique level. None other brand is able to gain so much respect as Nike in the sports equipment market. Some of the main productions of Nike include athletic shoes, sports apparel and all sorts of sports equipment including the nike golf equipment and its required accessories.

Nike was in its beginner stage was called by the name, Blue Ribbon Sports. At that time the company served being a distributor for a Japanese shoe maker Onitsuka Tiger. Gradually the company experienced a quick growth in its sales revenue as well as its profits. In 1966, the BRS opened its very first own retail outlet which was situated in Santa Monica on the Pico Boulevard in California.

1971 ended with an almost end of the relationship of Blue Ribbon Sports and Onitsuka Tiger; and at that stage, BRS opt to go for its own footwear line. So in the summers of 1971, a soccer cleat was made and launched in the market by the tag naming Nike. In 1972 February, BRS came up with its first complete line of Nike footwear. The company took the name Nike from the Greek language. Its meaning refers to the goddess of victory. Finally in 1978, BRS was officially called Nike. It got itself registered by this lucky name which is now on every body’s tongue. At that time Nike was thought to be so successful even in the nike golf products. 

In today’s date, Nike has a number of factories all over the world manufacturing all kinds of sports equipment. It has opened almost more than seven hundred outlets in the entire world. In addition to this, its offices are found in forty five countries even if we do not take into account the offices located in the United States. Its most of the factories are located in Asia as the labor and land is cheaper there; for example in Pakistan, Indonesia, China, Taiwan, India, Malaysia and many more. The nike golf items are very famous in these areas. For example the sales revenue of the nike golf clubs from Asia is unbelievable. The demand for Nike is still continuously increasing in this part of the world; may be because of the trend of golf being boosted there. Due to this newly arising trend in Asia, the demand for the nike golf balls is also at a very surprisingly higher level. Another main reason behind Nike experiencing more sales from Asia is that Nike has developed more goodwill, fame and affection in the hearts of the Asian population.