Founded in 2004, the youngest airline ever to receive a 5 star rating is indeed, the kingfisher airlines. Vijay Mallya is a renowned name in the world, with being the 962nd richest man in the world, and 42nd richest in India. What initially had begun as a venture into the untied brewery and kingfisher beer, later on became the kingfisher airlines.
Even the popular bollywood star Deepika Padukone has been asked to endorse the brand of kingfisher and now she is the brand ambassador of the airline, and the airline itself has reported a profit of more than 20% since its maiden year with more than 218 flights a day to 38 destinations.
There are quite a few firsts associated with this airline but most popularly it is the first airline to start with a brand new aircraft. It is also the only airline to be associated with a cricket team in the IPL, i.e. Royal Challengers Bangalore team.
The success of the kingfisher airlines and the brand kingfisher itself has only been possible due to the discerning of one man, Vijay Mallya.
When his father Vittal Mallya left him united breweries at the young age of 25 years, he had plans to take it beyond anyone’s expectations and that did happen. The breweries has become a multi-national corporation of more than sixty companies, and a humungous annual turn over of 439%.
In the very beginning, Mallya had decided that this corporation will not be limited to beverages only. That is the reason why it expanded to include chemicals, agriculture, life sciences, leisure and eventually aviation as well in the form of kingfisher airlines. He has also bought Whyte & Mackay and merged it into kingfisher beverages.
Mallya’s intelligent plans and cunningness has taken his business to the apogee. His claim of providing the best service in the indian skies with the kingfisher airlines is indeed one statement the entire indian public believes in. The rest has been taken care of by the excessive awards offered to the airlines.
With the orders placed for Airbus A 380, kingfisher airlines have become the first indian airline to have this aircraft. Mallya was still not satisfied and met the SEO of Epic Aircraft.
Today he is the strategic partner for the Epic Aircraft and has successfully the diverged the original intent of his business from maintain air crafts to actually constructing them. The kingfisher airlines will soon be flying air craft made under the banner of kingfisher. Until now, operations have not yet begun, and teams are being set up to provide the blue papers first.
The name of kingfisher airlines is not just associated with cricket, but formula one racing as well as football and horse racing.
Mallya is also the proud owner of the Indian empress, which is one of the largest privately owned Yachts and originally belonged to the Royal Family of Qatar. He also planning to open his private collection of aguars, Ferraris, Alfa Romeos and Mercedes Benz in unison with kingfisher airlines deals but that is yet to happen. Picasso, Renoir, Chagall and Turner adorn his walls, and he still dreams for more.
At present he is also the member of Parliament and kingfisher airlines is coming back with more than 40% profit, and he is still not satisfied.
He is planning on attaining the leadership of market. According to him, kingfisher airlines is just a small part of his plans. When he first took the charge of united breweries, his reputation was some what tarnished. He had to work really hard to prove himself worthwhile of the office he held, and prove he did.
