Until the mid of 1990s, there had been a tremendous proliferation in the establishments and expansions of privately owned airlines. However the market still had a huge deficiency. There was the need of a scheduled jet plane service. And indigo airlines was all this and more.
This was not only the first business jet airline, but also the first scheduled business jet airline. The purpose of this airline was to offer flying options to business ‘individuals on the go’.
Indigo brought an air of change that was much needed. Earlier, business executives had to wait for scheduled regular flights and seats in the business class used to be limited. In case of an emergency, a jet had to be chartered and that really blew things out of the budget. Or there was always the option of buying your own jet. How ever, indigo airline came at just the right time.
The first flight was between the 2 hubs of business in the US, i.e. Chicago and NYC. The air fare was called unrestricted and this did contribute to the rapid expansion of indigo airlines market.
What was so special about the airline? Perfection, and the need of hour. If you were on an indigo airline, you know for sure that you are not going to be late even by 5 minutes. With a 100 % safety record, it is indeed no wonder if all the first time passengers of indigo airlines have always chosen o fly only with indigo again. The consumer took to indigo like cotton taking to fire.
Unfortunately, only the consumer market took it in readily, the market it self did not. Indigo had to face many obstacles and objections to its expansion.
Then came the ultimate catastrophe. India came up with a low air fare airline and called it indigo airline too, only that the ‘I’ was in uppercase in the name. This airline was a domestic airline based in New Delhi. There was no market splitting as the former indigo airlines was concerned with high class busy business officials, and the latter was considered as a pure, domestic indian market. The airline was started following the success of deccan airlines, which was the first low airfare airline of India.
The former indigo airline is more popularly known for its white paper that it had published in 2000 and was about the re alignment of traditional airline model.
Until now, business men knew about the market directed towards them and were in dire need of pragmatic solutions to their existing dilemmas, the most important one of which was reaching the distant destinations in time for meetings and contracts. Waiting for regular airlines is quite a hassle, especially considering the fact that this age is the age of entrepreneurs and everyone who is in business prefers traveling in business class. This makes it hard to get seats on an emergency notice in time. With indigo airlines, this problem has been taken care of.
The seats are spacious, with extra leg room and separation if asked for. The meals can be ordered before hand, if the order is placed with the chef at least 24hours before the flight takes off. The indigo airline is also loved for its gourmet cuisine, and in case you have not placed an order, you will still enjoy warm croissants with tea, coffee at any time, with english tea spread, breakfast options and brisk luncheons and suppers.
There is the added facility of high speed internet access as well. By doing this, indigo airlines yet again proved their efficiency and tendency of taking an initiative where required.
